Which Improvements Arise with the Adaption of Creating Shared Value Into the Core Strategy Compared to the Use of Corporate Social Responsibility

Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Nürtingen University (Fakultät Betriebswirtschaft und Internationale Finanzen), language: English, abstract: In this thesis the author strives to find out if the Shared Value approach will help to improve the sustainability of a company in comparison to the Corporate Social Responsibility approach significantly. First the Anglo-American approach, called Corporate Citizenship (CC), regarding its elements and supplemented by examples of companies, will be discussed.

Afterwards the European approach of CSR, will be analyzed based on the latest definition issued in 2011 by the European Commission. In the next chapter, the Shared Value approach by Porter and Kramer will be described.

Each concept will be substantiated by company examples. Finally, the CSV approach will be compared with the CSR approach. Thereby the author will show the improvements as well as the challenges a company faces if it introduces the CSV approach into its corporate strategy.