Why You Need a Business Story and How to Create it

As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an international advertising and marketing agency I had the privilege of helping world-class brands, such as Google, 3M, and Dell, create stories that connected with customers beyond the product benefits. In 2014, I set myself the task of writing a book that would provide a process to enable anyone to create their own authentic business story. You are now holding in your hands a tried and tested method for creating your own powerful business stories that you will be able to write, tell and share today.