Samhälle & debatt
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
Foued Cheriet • Carole Maurel • Paul Amadieu • Herve Hannin
Inbunden
2629:-
Uppskattad leveranstid 5-10 arbetsdagar
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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
- Format: Inbunden
- ISBN: 9781786305282
- Språk: Engelska
- Antal sidor: 304
- Utgivningsdatum: 2020-11-27
- Förlag: ISTE Ltd and John Wiley & Sons Inc