Wine Marketing

Häftad, Engelska, 2007

Av C. Michael Hall, Richard Mitchell

939 kr

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Produktinformation

  • Utgivningsdatum2007-09-24
  • Mått165 x 235 x undefined mm
  • Vikt600 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor376
  • FörlagTaylor & Francis Ltd
  • ISBN9780750654203