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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
- Format: Pocket/Paperback
- ISBN: 9781137479174
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2015-01-13
- Förlag: Palgrave Macmillan