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The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such 'institutional voids' present challenges, they also provide major opportunities for multinationals and local contenders.
Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to:
- Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems
- Identify opportunities to fill those voids; for example, by building or improving market institutions yourself
- Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities
packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies."
- Illustratör: Illustrations
- Format: Inbunden
- ISBN: 9781422166956
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2010-05-01
- Förlag: Harvard Business School Press