Winning the Big Ones: How Teams Capture Large Contracts

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: *Structure your business acquisition process like the top performers *Select the best few opportunities *Develop a win strategy that differentiates your solution on those attributes most important to the customer *Establish the Price-to-Win to bid the highest price possible and win *Collect intelligence and conduct competitive analysis *Influence the customer to shape the acquisition to improve your position *Pre-sell your solution *Organize and staff the capture team *Craft persuasive win themes and proofs of benefits *Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.