Wiser

At some point, everyone has either wanted to start their own business or has had an idea about how to make an existing product or service better. Retirement is the perfect opportunity to make these dreams a reality!

People over the age of 50 are the fastest-growing group of new entrepreneurs. They are also the most successful group of entrepreneurs, with more of them still in business after five years than other groups of entrepreneurs.

That’s because as you age you get WISER. You gain wisdom and have initiative, skills, and years of experience from your career; these attributes play a large part in making successful business owners later in life.

Is starting a business later in life any different than for other groups of entrepreneurs? The answer is both yes and no. Yes—the steps are the same. No—you are doing something different and as you age it may be challenging to step out of your comfort zone and face new challenges.

WISER: The Definitive Guide to Starting a Business After the Age of 50 will guide you through the transition to becoming an entrepreneur and assist you with the necessary tools and information that will get you started on your new journey. This easy-to-read guide will have you up and running much quicker than if you try to figure everything out on your own.

Here’s a sample of what’s included in the book:

• Advice on how to get the most out of an advisor, coach, or mentor;


• Suggestions on how to build confidence when networking;


• Marketing recommendations for both traditional and social media;


• The legal requirements business owners face in a changing world;


• Accounting and financing information.

BONUS MATERIAL

For this book, Wendy interviewed 29 subject matter experts—one for each chapter of the book.

Free with this book, for a limited time, is access to these 29 audio interviews. The interviews delve deeper into each topic to give you even more information.

Stop procrastinating! It’s time to decide if starting a business is for you. Buy this book today!

About the Author

Wendy Mayhew has 40 years of business experience. Five years ago, she was approached by McGraw-Hill Ryerson to take over the authorship of a textbook on entrepreneurship, which has since been described as the most practical textbook on entrepreneurship in the higher education market in Canada.

A few years ago, Wendy started to research entrepreneurship for older businesspeople. She soon found out that, although this age group is the fastest-growing group of new business owners, it is also the most under-supported and under-served group. She also discovered that there wasn’t a practical guide to assist people over the age of 50 in starting a business. The idea of WISER: The Definitive Guide to Starting a Busines...