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In "Wordcraft," Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBMUs "e-business."
- Format: Pocket/Paperback
- ISBN: 9781400051052
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2005-03-01
- Förlag: Crown Publications