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Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. How do I make a living working for myself? What s the best way to find and retain clients? How much should I charge for my services? What are the pitfalls and how to you avoid them? How do I keep a work-life balance? These are just some of the key questions and issues tackled in this down-to-earth and practical book. It also includes interviews with, and advice from, other successful freelance copywriters.
- Format: Pocket/Paperback
- ISBN: 9789814302586
- Språk: Engelska
- Antal sidor: 223
- Utgivningsdatum: 2010-10-15
- Förlag: Marshall Cavendish International (Asia) Pte Ltd