Write Shit

This book is a jar of prunes for your creative output. In this actively offensive guide, award-winning writer and creative director Mark DiMassimo cuts through the crap to show you how you can really get your best shit down on paper and out into the world. What if the fastest way to a great idea was an insane one? The truth is, bad ideas are often one step removed from brilliant ideas. So having more bad ideas will increase your output of great ideas. Backed by decades of behavioral science research and nearly five decades on the front lines of creative advertising, this rare guide will show you that trying to create a masterpiece is far less effective than trying to produce shit. Since you cant choose how talented to be, choose how prolific you are. The more you write, the more you produce, the better youll get. The more you work, the faster youll improve. This isnt just a handbook for those who consider themselves writers either. Write Shit is the tough love pep talk youd give yourself if you were the best, most potty mouthed creative coach you could be. Dont let your internal editor slow you down. Write faster. Write wronger. Write shit. When you do, you might just find that its exactly the shit the worlds been waiting for.