bokomslag Writing for Busy Readers
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Writing for Busy Readers

Todd Rogers Jessica Lasky-Fink

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  • 256 sidor
  • 2024
We were all taught the fundamentals of writing well in school. But how do we write effectively in todays hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadnt been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy readers attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st centurys radically transformed attention marketplace.
  • Författare: Todd Rogers, Jessica Lasky-Fink
  • Format: Pocket/Paperback
  • ISBN: 9781914484452
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2024-01-11
  • Förlag: Scribe Publications