Writing to Make a Difference

Engage your readers and boost your impact!

Do you write--a little or a lot--for a socially responsible organization, business, or program? Wish you had an accessible writing coach to help you quickly craft potent pieces that move your readers to act?

This feisty one-stop-shop of distilled wisdom will show you-step by step-how to turbocharge your marketing and fundraising documents. Start getting the results you want, right now!

Whether you're an accidental or emerging writer or a seasoned wordsmith, this comprehensive resource will help you build and manage the invaluable skills behind writing values-driven copy. You will find advice on everything from advancing your brand to storytelling to minding the devilish details.

Discover how to painlessly:

- Write and edit a full spectrum of clear, concise, creative pieces that will reach and influence your diverse intended audiences
- Streamline and strengthen your writing process-from planning to proofreading
- Develop your own confident, expert writing voice

Included in these pages you will find:

- More than 500 real-life examples from nonprofits, green businesses, government agencies, and others
- Hundreds of stimulating questions and exercises that help you apply the lessons to your own work
- Numerous guide sheets, checklists, and handy appendices
- Dozens of warnings about potential pitfalls

... all this delivered with a generous helping of fun illustrations, cultural references, and humor.

If you've ever had trouble expressing your passion in writing, or telling your story in a fresh and compelling way, this powerhouse of a book is for you!

ADVANCE PRAISE:

"This book should be on the shelf of every nonprofit administrator, community organizer, and advocate. There is literally nothing else of its kind on the market; it is 'The Elements of Style' for the grassroots fundraising and marketing world." -- Leif Wellington Haase, Director, California Program, New America Foundation

"'Writing to Make a Difference' is a great balance of both instructional and interactive tips, tools, and exercises...and helps to lower the barrier for organizations that desire to tell their story in a way that captures both head and heart." -- Alandra L. Washington, Deputy Director, W.K. Kellogg Foundation

"If you think your work is important, if you feel you have a message to deliver, if you have people who need to understand how this is done - this is the book. Massachi is the perfect guide and a tremendous coach." -- Jeff Hamaoui, CEO, Origo Inc. and social investment and enterprise specialist

"Massachi has drilled down to all that is important about good writing. I recommend this book for those of us who write regularly, and for those of us who don't write because we don't think we can. "-- Kim Klein, author, 'Reliable Fundraising in Unreliable Times'

"This is an outstanding work, one of the best I have read in the genre, and of possible use in the university, for public relations and organizational co...