ZARA. A European fashion brand

Scholary Paper aus dem Jahr 2004 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: sehr gut, 11 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: "Galician Beauty: Spanish clothier Zara beats the competition at efficiency- and just about everything else"The Wallstreet Journal, May 18, 2001.During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen, 2002).In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.