Zebra Stripes

The book, Zebra Stripes, introduces the concept of personal branding, told through a tale about a zebra clan. The principal character, Sonny, is a bright, inquisitive young zebra who is clearly disturbed to discover that some of the parks animals commonly known as the Big Five, regard themselves as better and more important than anyone else in the park.

At a zebra council meeting, it is decided that the zebras must do something to enhance their reputation. They must stand out among the other animals in the park. This initiates a humorous, yet serious journey of self-discovery that culminates in the zebras having branded themselves personally.

The second part of the book is a step-by-step, self-help guide to branding yourself - Branding is a life long journey and in the hands of the serious reader, this book makes the perfect instructor; simple, clear, and entertaining.