4C Leadership

Crises are training grounds for leadership.

“Unfortunately, much of what we learn in peacetime just doesn’t apply in seasons of overwhelming adversity,” pastor and author Courtney McBath writes. “In the darkest times of your life, you learn what you could not learn otherwise.”

In his timely, thought-provoking new book, McBath explores the unique challenges brought by the Coronavirus pandemic and calls leaders to seize the opportunity to care for those they serve and chart a courageous path into an unknown future.

McBath identifies the four “C”s of context,  collaboration, communication and contingency and guides readers on a journey of discerning how to leverage today’s crisis for future growth, impact and influence.

“Your greatest opportunities are ahead of you!” McBath notes. “They may appear dangerous, but never forget that faith sees the opportunity in crisis!”