Samhälle & debatt
Advances in Advertising Research (Vol. 1)
Ralf Terlutter • Sandra Diehl • Shintaro Okazaki
Inbunden
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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
- Illustratör: 35 schw-w Tab 53 schw-w Abb
- Format: Inbunden
- ISBN: 9783834921116
- Språk: Tyska
- Antal sidor: 412
- Utgivningsdatum: 2010-06-25
- Förlag: Gabler