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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
- Format: Pocket/Paperback
- ISBN: 9780415198356
- Språk: Engelska
- Antal sidor: 168
- Utgivningsdatum: 1999-01-01
- Förlag: Routledge