This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance.
Acknowledgements - List of Tables - List of Figures - Introduction - Why do Banks enter Insurance? Industry- and Firm-level Incentives - How do Banks enter Insurance? Comparative Analysis of Entry Strategies - Bancassurance in Europe: Conclusions and Suggestions for Further Research - Bibliography - Index
P. S. Neelakanta, Dolores DeGroff, USA) Neelakanta, P. S. (Florida Atlantic University, Boca Raton, Florida, Dolores (Florida Atlantic University) DeGroff, Dolores Degroff