bokomslag Bancassurance in Europe
Samhälle & debatt

Bancassurance in Europe

Tobias C Hoschka

Pocket

1499:-

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Andra format:

  • 174 sidor
  • 1994
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
  • Författare: Tobias C Hoschka
  • Illustratör: 174 p XII
  • Format: Pocket/Paperback
  • ISBN: 9781349234578
  • Språk: Engelska
  • Antal sidor: 174
  • Utgivningsdatum: 1994-01-01
  • Förlag: Palgrave Macmillan