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For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- Format: Pocket/Paperback
- ISBN: 9781292020488
- Språk: Engelska
- Antal sidor: 676
- Utgivningsdatum: 2013-08-08
- Förlag: Pearson