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Pocket
Marketing Research (Arab World Editions)
Naresh Malhotra • Imad Baalbaki • Nada Bechwati
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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
- Format: Pocket/Paperback
- ISBN: 9781408272367
- Språk: Engelska
- Antal sidor: 936
- Utgivningsdatum: 2013-04-18
- Förlag: Pearson Education Limited