bokomslag Marketing Research (Arab World Editions)
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Marketing Research (Arab World Editions)

Naresh Malhotra Imad Baalbaki Nada Bechwati

Pocket

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  • 936 sidor
  • 2013
The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
  • Författare: Naresh Malhotra, Imad Baalbaki, Nada Bechwati
  • Format: Pocket/Paperback
  • ISBN: 9781408272367
  • Språk: Engelska
  • Antal sidor: 936
  • Utgivningsdatum: 2013-04-18
  • Förlag: Pearson Education Limited