Best-Kept Secrets to Engaging and Retaining Business Donors

If you want to increase your chances for getting donations from business, know how much support you can ask for from the business community, get the most amount of donations as you can, and keep getting those donations year after year, then Best-Kept Secrets to Engaging and Retaining Business Donors is for you.

The authors reveal how to develop profitable business giving relationships; explain the value what your nonprofit has to offer in language businesses professionals best comprehend; and relate to them from a position of strength, furthering your nonprofit's ability to pursue even more resources.

Best-Kept Secrets to Engaging and Retaining Business Donors is written for busy executive directors, development professionals, and board members who want to increase donations from businesses. As a Nonprofit Quick Guide, it is designed to be read in one sitting or to grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.

The authors help you:

• Increase awareness of your nonprofit among the business community,
• Strengthen your relationships with the business professionals,
• Demonstrate the monetary value your organization brings to the business,
• Approach business executives in ways that make a lasting impression, and
• Ensure giving again and again.

You will gain insights into how businesses professionals think and how you can leverage those motivations. You will learn how to position your nonprofit for large donations. You will be shown techniques that will maximize the time and effort you spend pursuing business donations, getting the most out of your donor recruitment and retention dollars. By the end of the book, you will be able to develop relationships that increase your fundraising results, garnering more resources to implement your agency's mission and better serve the community. 

Written as part of the Nonprofit Quick Guide series, Best-Kept Secrets to Engaging and Retaining Business Donors focuses on getting the most out of your relationships with business donors. Other books in the series address other fundraising topics such as development planning, grant writing, individual donor recruitment and retention, developing community support, board membership, volunteerism, and career advancement, among others.