Raising Lots of Money

Is one of your goals to build fundraising capacity? Do you feel anxious when you have to run the numbers? Are you frustrated when you get the results? Are you nervous when you deliver fundraising reports? Do you want to objectively show the value of your work? If so, we've written Raising Lots of Money: Essential Measures to Grow Your Finances and Excel at Fundraising just for you!

In this fast-reading book, we show you:

• What fundraising, financial, and marketing data to collect
• How to organize your records
• How to use your data to analyze financial success
• How to use your data to improve your fundraising results

Raising Lots of Money: Essential Measures to Grow Your Finances and Excel at Fundraising is written for busy executive directors, development professionals, and board members who want to grow their finances through the measurement of fundraising results. As a Nonprofit Quick Guide, you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.

The authors help you:

• Show the value of your work in dollars and cents
• Manage your fundraising costs
• Measure the efficiency and effectiveness of your processes
• Optimize your scarce resources

You will learn how to calculate the most important fundraising metrics and apply them to your everyday work. You will see how to influence more people to give more money. We will teach you how to make judicious cost decisions. You will know what marketing metrics to track and why. You will learn how to improve your donor journey and donor experience. We also cover how to objectively show the return on investment of your different fundraising activities. We wrap up the book by talking about how to use the metrics we covered to create budgets, evaluate performance, and analyze impact.

Written as part of the Nonprofit Quick Guide series, Raising Lots of Money: Essential Measures to Grow Your Finances and Excel at Fundraising focuses on evaluating financial and fundraising metrics. Other books in the series address other areas of fundraising, such as development planning, ...