419:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 729:-
This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.
- Format: Pocket/Paperback
- ISBN: 9783110578492
- Språk: Tyska
- Antal sidor: 346
- Utgivningsdatum: 2017-11-07
- Förlag: de Gruyter Oldenbourg