Bible of British Taste

Based on the highly popular blog and IG account, Bible of British Taste, this book will give readers a glimpse into the idiosyncratic houses that exemplify the best of British taste and style. With a predilection for lived-in, even cluttered interiors, filled with antiques, artworks and paintings, this style rejects perfection and gives you a sense of what it would really be like to live in some of the houses you see in magazines. In 2012 Ruth Guilding, long-time contributor to World of Interiors, set up her blog and website, Bible of British Taste. Since 2016 has run an Instagram account of the same name, which now has almost 70k followers and an engagement rate of over 6%. In Dec 2022 she created the first issue of a magazine based on these accounts, which quickly sold out. Now working alongside an influential younger generation of British tastemakers such as Edward Luke Hall (228k IG), Ben Pentreath (172k) and Duncan Campbell (70k), she has become the unofficial arbiter of the quirks and eccentricities of what makes British style. This book will chart the development of this style from the work of William Morris and the Bloomsbury circle up to the present. With unrivalled access to the locations, all the photographs are taken by the author.