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DOING GREAT WORK IS F***ING HARD. LOTS OF OPPORTUNITIES ARE ALWAYS WAY BETTER THAN F**K-ALL OPPORTUNITIES. IN ANY AREA OF LIFE FEAR IS A TOTAL B*****D. EVERY CLIENT DESERVES GREAT THINKING. ALWAYS TWIST, NEVER STICK. SEEK DANGER OR DIE. DAVE BUONAGUIDI has been a maverick in the advertising world for over 30 years. This book is a rambling journey through his diverse career, from small London ad agencies to top multinationals via co-founding several creative agencies and advising various start-ups, success as a print artist and public speaking. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it