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344 sidor
2009

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

Författare: Barbara Loken, Rohini Ahluwalia, Michael J Houston
Illustratör: black and white 4 page color insert 9 Tables
Format: Inbunden
ISBN: 9781841697598
Språk: Engelska
Antal sidor: 344
Utgivningsdatum: 2009-12-08
Förlag: Psychology Press Ltd