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Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
- Illustratör: black and white 15 Illustrations 15 Line drawings, black and white 39 Tables black and white
- Format: Inbunden
- ISBN: 9781138330511
- Språk: Engelska
- Antal sidor: 292
- Utgivningsdatum: 2018-09-04
- Förlag: Routledge