Samhälle & debatt
Business Project Management and Marketing
Michael Kleinaltenkamp • Wulff Plinke • Ingmar Geiger
Inbunden
1349:-
Uppskattad leveranstid 7-12 arbetsdagar
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Andra format:
- Pocket/Paperback 1349:-
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
- Illustratör: Bibliographie
- Format: Inbunden
- ISBN: 9783662485064
- Språk: Engelska
- Antal sidor: 399
- Utgivningsdatum: 2016-01-18
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K