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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
- Format: Inbunden
- ISBN: 9781137398604
- Språk: Engelska
- Antal sidor: 204
- Utgivningsdatum: 2014-07-10
- Förlag: Palgrave Macmillan