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In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
- Format: Inbunden
- ISBN: 9781403945020
- Språk: Engelska
- Antal sidor: 304
- Utgivningsdatum: 2005-05-01
- Förlag: Palgrave Macmillan