CBS in the American Market. Management and Strategy Analysis

Seminar paper from the year 2016 in the subject Communications - Media Economics, Media Management, grade: 2,3, University of Applied Sciences Köln RFH, language: English, abstract: In the following the company of CBS Cooperation with a focus on CBS Television Net-work will be explored. After that the market position and the revenues will be examined.The CBS Cooperation was organized in Delaware in 1986 and operates in five main businesses. The Cooperation sees itself as a "mass media company that creates and distributes industry-leading content across a variety of platforms to audience around the world", which are Network Programming, Network News, Local Television, Radio Stations, Cable and Publishing. The business can be divided in Entertainment 60%, Cable Networks 16%, Publishing 6% and Local Broadcasting 20%. The acronym CBS stands for Columbia Broadcasting System. The cooperation owns 29 TV Stations, 16 of them are part of CBS Television Network which comes down to more than 200 local affiliates.In the following paper the focus will be on the CBS Television Network which is a part of the Entertainment sector of CBS Cooperation.