CIM Coursebook 01/02 Management Information for Marketing Decisions

'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate.


Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.

The new edition of this text contains:
a firmly international perspective
new material to cover e-marketing issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research
a completely revised Continuous Assessment unit
new and up to date examples and case studies to illustrate the theory
additional text references and website references
preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers

Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.



completely NEW book written by a CIM Examiner for the Management Information for Marketing Decisions module
designed to fit in with CIM Management Information for Marketing Decisions syllabus
officially endorsed by the CIM