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Pocket
Competitive Strategies for Small and Medium Enterprises
Klaus North • Gregorio Varvakis
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This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their dynamic capabilities. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.
- Format: Pocket/Paperback
- ISBN: 9783319801124
- Språk: Engelska
- Antal sidor: 281
- Utgivningsdatum: 2018-04-07
- Förlag: Springer International Publishing AG