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Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
- Format: Pocket/Paperback
- ISBN: 9780470998229
- Språk: Engelska
- Antal sidor: 422
- Utgivningsdatum: 2009-12-22
- Förlag: John Wiley & Sons Inc