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Conference Proceedings Trends in Business Communication 2016
Timo Becker • Peter Schneckenleitner • Wolfgang Reitberger • Alexandra Brunner-Sperdin
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These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium Trends in Business Communication, which took place at the University of Applied Sciences in Kufstein, Tyrol.
- Illustratör: Bibliographie 20 schwarz-weiße Abbildungen
- Format: Pocket/Paperback
- ISBN: 9783658172534
- Språk: Engelska
- Antal sidor: 194
- Utgivningsdatum: 2017-02-08
- Förlag: Springer Gabler