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Conference Proceedings Trends in Business Communication 2024
Peter Schneckenleitner • Wolfgang Reitberger • Alexandra Brunner-Sperdin
2859:-
The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
- Format: Pocket/Paperback
- ISBN: 9783658477929
- Språk: Engelska
- Antal sidor: 250
- Utgivningsdatum: 2025-06-22
- Förlag: Springer Gabler