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These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
- Format: Inbunden
- ISBN: 9780199556502
- Språk: Engelska
- Antal sidor: 352
- Utgivningsdatum: 2010-06-03
- Förlag: OUP Oxford