1049:-
Uppskattad leveranstid 10-15 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 1389:-
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
- Illustratör: Halftones and line illustrations
- Format: Pocket/Paperback
- ISBN: 9780199556519
- Språk: Engelska
- Antal sidor: 350
- Utgivningsdatum: 2010-06-03
- Förlag: OUP Oxford