Consumer Nationalism and Barr’s Irn-Bru in Scotland

Häftad, Engelska, 2021

Av David Leishman

719 kr

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This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Produktinformation

  • Utgivningsdatum2021-10-03
  • Mått148 x 210 x undefined mm
  • FormatHäftad
  • SpråkEngelska
  • SerieConsumption and Public Life
  • Antal sidor264
  • FörlagSpringer Nature Switzerland AG
  • ISBN9783030533847