bokomslag Consumer Research Methods in Food Science
Vetenskap & teknik

Consumer Research Methods in Food Science

Carlos Gmez-Corona Heber Rodrigues

Inbunden

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Andra format:

  • 472 sidor
  • 2023
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
  • Författare: Carlos Gmez-Corona, Heber Rodrigues
  • Format: Inbunden
  • ISBN: 9781071629994
  • Språk: Engelska
  • Antal sidor: 472
  • Utgivningsdatum: 2023-04-08
  • Förlag: Springer-Verlag New York Inc.