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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
- Illustratör: 17 photographs 24 figures
- Format: Inbunden
- ISBN: 9780415156844
- Språk: Engelska
- Antal sidor: 428
- Utgivningsdatum: 1997-12-01
- Förlag: Routledge