Consumer Research

Essay from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review Consumer Perceptual Processes' Part two: Statement Analysis, As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example