bokomslag Contemporary Marketing and Consumer Behavior
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Contemporary Marketing and Consumer Behavior

John F Sherry

Pocket

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Andra format:

  • 482 sidor
  • 1995
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
  • Författare: John F Sherry
  • Format: Pocket/Paperback
  • ISBN: 9780803957534
  • Språk: Engelska
  • Antal sidor: 482
  • Utgivningsdatum: 1995-06-12
  • Förlag: SAGE Publications