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This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
- Format: Pocket/Paperback
- ISBN: 9780803957534
- Språk: Engelska
- Antal sidor: 482
- Utgivningsdatum: 1995-06-12
- Förlag: SAGE Publications