Contemporary Thoughts on Corporate Branding and Corporate Identity Management 1
bokomslag Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Konst & kultur

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

T Melewar • E Karaosmanoglu

Pocket

1539:-

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Andra format:

  • 230 sidor
  • 2008
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
  • Författare: T Melewar, E Karaosmanoglu
  • Format: Pocket/Paperback
  • ISBN: 9781349360628
  • Språk: Engelska
  • Antal sidor: 230
  • Utgivningsdatum: 2008-10-23
  • Förlag: Palgrave Macmillan

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