bokomslag Conversations with Marketing Masters
Samhälle & debatt

Conversations with Marketing Masters

Laura Mazur Louella Miles

Inbunden

439:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 5-9 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 248 sidor
  • 2007
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
  • Författare: Laura Mazur, Louella Miles
  • Format: Inbunden
  • ISBN: 9780470025918
  • Språk: Engelska
  • Antal sidor: 248
  • Utgivningsdatum: 2007-01-01
  • Förlag: John Wiley & Sons Inc