Corporate Communication for Management Students

Corporate Communication for Management Students makes an assessment of the motivation and attitude of the learners and teachers, besides evaluating the appropriateness of the instructional materials. Having analyzed the corporate and professional factors, the book appraises the evaluation pattern and the resources like infrastructure and supplementary materials. An attempt has been made to design guidelines for revising the curriculum for corporate communication. An analysis of curricula of different universities and business schools across India, drawing from the proper understanding of the problems, a model set of guidelines have been evolved for suitable curriculum of communication skills to the management students. It is estimated that the book will definitely indulge the prospects of the experts of the innovations in designing curriculum of corporate communication.