329:-
Uppskattad leveranstid 5-10 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.
- Illustratör: figures black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9788483567975
- Språk: Engelska
- Antal sidor: 354
- Utgivningsdatum: 2014-02-28
- Översättare: Anna Ramzina
- Förlag: LID Editorial Empresarial