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Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
- Illustratör: Numerous Line Figures and Tables 2 Halftones
- Format: Inbunden
- ISBN: 9780199241637
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2000-12-01
- Förlag: OUP Oxford